As I walked into Pura Vie the premier holistic studio and boutique in downtown Lakeland, FL I was instantly put at ease in the warm and welcoming environment created by Noemi Pareja, the free-spirited owner and massage therapist at Pura Vie.
As I began to speak with Noemi in her fun and bright boutique I could hear her passion and love for holistic wellness and bodywork as she told me all about her experience. She loves what she does and is passionate about leading her clients to healthier versions of themselves!
Noemi is educated to know exactly what needs to be done to create a relaxing spa-like treatment to best benefit her client! For over 10+ years Noemi has been a licensed massage therapist. Her expansive background has allowed her to work with professional athletes, musicians, actors, and manage exotic, luxurious resort spas before creating Pura Vie.
For any kind of muscular pain, Noemi has the specialty to transform tension into relaxation! Noemi’s specialties include Ayurvedic and Table-Thai Massage, Sports/Deep Tissue Massage, Trigger Point Therapy, Active Stretching, and Myofascial Release, all of which aid in the release of chronic tension, muscle pain, and increased joint mobility.
Within the store, Pura Vie offers traditional Western and Eastern massage therapy, specialty retail products, and unique gifts to balance the mind, body, and spirit. Every item in the store is handcrafted by vendors whom Noemi has met throughout her years of travel!
Here are just a few items that caught my eye!
Turns out Noemi has an eye for design! She has combined several styles to make up her boutique! A mix of boho, midcentury modern, abstract, beachy, with some religious influence all create the energetic and soothing atmosphere that you have to experience for yourself!
Are you curious to know the meaning behind the name, “Pura Vie”?
Pura Vie translates to “Pure Life” and is a center of spiritual balance and rejuvenation for all who seek enlightenment. The name is derived from the Spanish expression “Pura Vida” and the French phrase “La Vie Bohème”. “Pura Vida” means to live a life free of stress, to be grateful for what you have, and to release negativity. “La Vie Bohème” is the Bohemian free-spirited way of life of the individual who believes in truth, freedom, and love.
Pura Vie’s mission statement is to ENRICH, EMPOWER, and ENLIGHTEN. These statements are truly embodied by Pura Vie throughout the entire massage experience and holistic storefront!
Noemi was a joy getting to know and her services are worth every penny!
If you are ever in need of a massage, Pura Vie is the place to be!
For more information, visit their website at https://puraviespa.com or follow them on instagram @puravie