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MYTH #1: I DON’T NEED TO STAGE IN A HOT MARKET
TRUTH: It may be easier to sell your home in a strong market, but without staging, you will leave money on the table. Professional staging has been consistently proven to increase a home’s selling price! This is because staging presents your home in its best light. In fact, staged homes sell anywhere between 1-17% over list price on average. Unstaged homes sell only on average of 1.6% over list price.
MYTH: #2 I CAN STAGE ON MY OWN AND GET THE SAME RESULTS
TRUTH: It is very difficult for homeowners to look at their own house objectively. Living in a house, one becomes accustomed to the sights, sounds, and smells of their environment. Asking a professional home stager to evaluate your home will allow you to get a sneak peek at what buyers will be focusing on (the good, the bad, and the ugly).
MYTH #3: STAGING COSTS TOO MUCH AND I CAN’T AFFORD IT
TRUTH: Home staging does cost, but it also pays! The average cost of a complete staging project is usually much less than your first price reduction. Statistically, homes that have been properly prepared for the market sell before a price reduction is needed. In a good or bad housing market, some studies have shown that staged homes can add between 10 and 15 percent to the sale price of many homes. There will be staging costs, but it costs more to not stage!
MYTH #4: A DECORATED HOUSE IS A STAGED HOUSE
TRUTH: Decorating and staging are almost complete opposites. Decorating involves putting the existing homeowner’s tastes and styles into the house, making it personal. Staging involves taking one’s personality out of the house, so the decor is neutral and appealing to the broadest range of potential home buyers. Stagers help agents market the home as a product by using staging, design, and marketing principles.
MYTH #5: I WILL SAVE TIME IF I LIST MY HOUSE FIRST AND THEN STAGE IF IT DOESN’T SELL
TRUTH: Actually, it is best to have your house staged first and then have it listed. Think of the importance of first impressions. The greatest buzz about a house is generated when it is first listed. Referring again to real estate statistics, homes that have been staged first, then listed sell quicker than homes that were listed first, then staged. Results don’t lie.