Home staging is the process of preparing a home for sale by highlighting its best features and creating an environment that speaks to a buyer’s psychology. Think of it like packaging a product. To stand out in a competitive market, it has to be as appealing as possible and differentiate from the crowd. Home staging focuses on what the buyer will need to see and feel when they walk through a home, inspiring them to make an offer right away.
Home staging is about making a home appealing to the widest range of buyers possible while decorating focuses on one person’s personal taste. In home staging, everything is kept neutral so that buyers can imagine their own décor in its place rather than getting distracted by someone else’s style. While the homeowner may love their décor, some buyers may have a hard time picturing their own décor in its place and become turned off from the home entirely.
Several studies show that home staging helps homes sell faster and for more money than non-staged homes. Once staged, homes spend an average of 88% less time on the market and buyers are willing to spend 1% to 6% more of the dollar value on a staged home than a non-staged home. In the competitive housing market of today, home staging is one of the best marketing strategies at your disposal.
Every home can benefit from home staging to increase its appeal to buyers. Even the most beautifully decorated and organized homes can benefit from it. What makes a home appealing while it’s on the market is different from what makes it appealing while someone is living in it. Empty homes benefit because staging helps buyers visualize how to set up their furniture and understand the size of each room better.
While decluttering is an important part of home staging, it is only one step in the process. There are a lot of other components that make home staging truly effective as a marketing tool, such as repairs, color, décor, and small details that create a sense of home and capture a buyer’s imagination.
Usually, home staging incorporates a homeowner’s existing furniture and décor. If there are any items that do need to be removed, however, we recommend storing them in a storage unit or at a friend or family member’s home until you’re ready to move.
Normally, professional home stagers often see things that others don’t and can give you a personalized evaluation of your home to give it the best chance at standing out from the competition. Step By Stage Interiors has a 6,000 sq ft warehouse full of inventory to use in homes while they’re on the market to increase its appeal to buyers.
Home Staging is an investment and should not be thought of as a cost. Home staging is always less than your first price reduction. We can fit any budget. While some investment is required, it can be minimal depending on your situation. Even hiring a professional home stager can fit into your budget. We offer a variety of services to fit everyone’s needs, such as Vacant home staging, Color Consultations and guides for DIY enthusiasts. Keep in mind that the investment you make will provide a positive return on investment when the home sells faster and for top dollar. Industry standard is approximately 1%-2% of a homes listing price.
Most staged homes end up selling for the listing price or above. A staged home has a higher perceived value, so you can also list the home for what it’s truly worth. A non-staged home will look like it needs more work, which often leads to deductions for repairs and the like so buyers have room to make improvements.
As home staging has proven its value in recent years, more and more home stagers are popping up in the industry. To make sure you hire a professional home stager that will deliver an effective, personalized service, do your research ahead of time. Look at reviews and testimonials, view their portfolio, and interview them before making a final decision.
View our Staging Steps page for a step by step breakdown of our home staging process.
View our Pay at Closing page to explore this convenient option.
Give us a call! We would love the opportunity to speak with you about your home staging and interior design goals.